• Grant Dean

Questions over coffee

Should I price my house like what I see at retail stores, $399,999 or $400,000?



Think about how we as consumers search online. Most websites that have listing searches have price ranges, for example 300-350, 350-400 and so forth. By listing a house at $399,999 for example, you are putting your house at the TOP budget or price point for those buyers who can afford 350-400K. By raising your price $1 you now are in the LOWEST price point for buyers who are searching 400-450K. When appropriate, this marketing strategy I have found will attract more qualified buyers for the property and reduce the chances the buyer will withdraw from an executed contract.